The marketing world is in the age of social media – the huge growth in the use of online networking platforms is allowing marketers to connect with prospective buyers very effectively. Marketing organizations can use social media to target prospects with relevant, highly personalized messages. Therefore, it didn’t come as a surprise when a study predicted the spend on social media advertising and marketing programs will touch USD 300 billion by 2024 compared to USD 270 billion in 2023 recording a decent growth of over 11%.
Companies are coming up with various innovative ways to leverage social media to achieve marketing success. Of these, influencer marketing is arguably the most important. The novel marketing approach advocates collaboration with social media celebrities to promote products among their followers. We’ll now look at 5 key aspects in which ‘conventional’ Social Media Marketing (SMM) differs from marketing by influencers.
I’d like to conclude by saying that no matter what strategy you use to market your products, you must ensure it meets your specific business needs and can be implemented within your budget. At SunYello, we emphasize comprehending the unique needs of your marketing organization. This enables our specialists to deliver the perfect solution that provides the best ROI.
Hope you liked this post. How do you meet your marketing goals? Do share with us in the comments box below.
