What does it take to be a successful marketer in the digital age? How can businesses ensure they reach out to their customers and convey their brand message in an effective manner? Today, let’s look at the top 5 online marketing trends that empower companies to achieve business success in 2022.
5 Digital Marketing Trends that Will Shape the Future of the Business World
Podcasting on YouTube
More and more people are leveraging YouTube for podcasting. Of late, a vast majority of commercial users of YouTube are organizing podcasts. And they're using the podcasts to connect with their audiences. Many of these podcasters are turning on the cameras and converting those podcasts into video-based content. Some of these podcasters are creating long-form episodes, putting them into a separate channel. Others make snippets of those conversations, put them on YouTube and use the content to grow and expand their brand.
Indeed, podcasting on YouTube is going to be huge this year (and beyond).
Harnessing Private Niche Communities
Private niche communities are nothing new. They are similar to Facebook groups. And you might not be aware that there are many communities dealing with various aspects such as health, food and so on.
Being part of such groups creates a fantastic feeling because you feel connected with somebody like you on the other side of the world. But people are starting to get tired of Facebook, LinkedIn and other social media. Over the last few years, a lot of people are building private niche communities on their own digital platforms. And the best thing about these private niche communities is that people using them can connect with others with similar interests without getting distracted by a myriad of notifications about various developments.
Many marketers are using private niche networks to convey their message to like-minded people, and this trend will only grow stronger in the days to come.
Utilizing Virtual Summits
Virtual summits are nothing new but have grown in number and popularity in the aftermath of the COVID-19 pandemic, and they are likely to continue well into the years to come. These online events can be used to generate leads and connect with large numbers of people to showcase the benefits of products.
Virtual summits are increasingly used by companies to garner the attention of audiences – these organizations use the services of good speakers who can clearly explain the value created by the businesses’ products, resulting in enhanced brand awareness, ultimately leading to increased sales.
Making Use of TikTok
TikTok is not just a platform for people dancing anymore. Now many businesses are using TikTok for a good reason.
TikTok’s algorithm is very useful to find new people. You just need to create a brand video and can be sure millions of people watch it. The platform recently overtook Google as the most visited website globally. The huge volumes of traffic make TikTok the ideal place to share your message.
You should consider creating organic content on TikTok to entertain, provide value and create a brand story that connects with your audiences emotionally.
You may miss out if you're a business and not on TikTok. And you might be surprised at the different demographics and the different types of people you could reach on this platform. Given its massive potential for businesses, you can only expect to see the number of companies using TikTok to rise exponentially in the coming days.
Unleashing the Power of Text Message Marketing
Today, text messaging isn't just used for making sales and providing coupon codes. Marketers are using text messages to connect and interact with people directly, with high efficacy. Text messages are very effective in personalizing brand messages.
With the e-mail marketing space becoming ultra-competitive, companies are finding it increasingly hard to improve open rates, and many firms are looking to text messages as an effective alternative to e-mails. Text message marketing is truly one of the hottest marketing trends and is likely to be so in the foreseeable future.
As you can see, the 5 trends listed above will profoundly impact the world of digital marketing. At SunYello, we enable you to make the best use of the latest developments in the marketing domain to meet your revenue goals. Our unrelenting focus on understanding your unique needs allows us to develop the ideal digital marketing solution to achieve rapid, cost-effective growth.
Hope you liked this post. How do you use digital marketing channels? We’d love to know.
